Build-A-Bear Workshop

It all started with a name so simple, it could be expressed with just one letter. The letter “Q” immediately took this emerging brand full circle with its elegant disruptor. Aligning convenience with simplicity was such a pure thought, we built the entire store around this one-letter name, from the floor plan, up—yes, only in Canada can one get away with this. With equity from its Canadian Tire parent brand, Q convenience stores had the freedom to kept things light, spacious, and inviting.

With an extensive merger of regional OB/GYN practices, Axia Women’s Health launched a progressive women’s health network. Leading with “Women Deserve More” at the core, Axia’s expanded capabilities translated to comprehensive support for women throughout ages, lifetimes, and generations. With a clear purpose driving their website, collateral, video series, and brand architecture, Axia compelled practice owners, healthcare professionals, and patients to all rally behind one central idea—let’s join together to provide the outstanding care that women deserve.

With a new name and brand refresh, STUDIOetc had acres of event, exhibit, and marketing capabilities to celebrate. Education, entertainment, and squash bowling—all on the menu. With staggered arrivals, bringing everyone together for one ribbon-cutting moment wouldn't work. Instead, guests entered to find a sweeping display of custom red ribbons, with an invitation to cut through and rescue hanging swag in honor of the groundbreaking new brand. Next stop, the self-guided blue sign history tour or the buffet of sustainable materials? Exploration abounded.

Credibility meets approachability. Ctrl M Health is a digital healthcare brand that expands support for people living with migraine and headache. With tech-empowered action plans for improving quality of life, Ctrl M taps into an active research community to provide inclusive access, targeted supplements, and perspective from sought-after specialists at Jefferson Headache Center.

The Valley Forge area in Greater Philadelphia is a place where revolutionary history is made, whether that means at the start of America, or at the 2016 elections. Delegates to the DNC were invited to immerse themselves in everything Valley Forge had to offer—from the fairway to its Patriot Trail.

Getting behind the wheel of a fully biodegradable, to-scale 1968 VW bus is double-rainbow levels of groovy. To celebrate the 10-year anniversary of their Ceiling Recycling Program at the 2009 GreenBuild show, Armstrong wanted to build green from "flooring" to ceiling. From bumper to bumper, we used structural material that was recycled, recyclable, repulpable, and printable on both sides. After painstakingly illustrating every detail, I only cringed a little post-show when we chopped it up into biodegradable mulch to spread in the surrounding convention center grounds.

Blending the spirit of invention with real-time color theory, Colorlab's cosmetics simply do not exist until you walk up to the counter and invent your very own custom shades. Maximum personalization. Maximum ownership. The marks of custom creation take shape as scrawled formula annotations and color associations powerful enough to lead individual beauty forward.

As the brand that invented the swim-in-place pools category, the Endless Pools legacy was assured, but its expression was fractured. We streamlined consumer and dealer web audiences into one solid online presence, created a comprehensive brand look and feel, and defined clear usage categories and benefit-driven product groupings. The outcome? Endless brand momentum.

The Koffmans enlisted their guests to help them tie the knot.

Black tea is nice. Black-owned tea is even nicer. After being diagnosed with a benign brain tumor, Shaina Stanley, Founder and CEO, launched HerThyme, a Black- and woman-owned tea business, to encourage others live healthier, more natural lives. With a flexible logo system and packaging that accommodates custom small-batch production, Shaina invites everyone to let the healing begin.